Hi Ian,
welcome to the forum.
I see that you are already on Twitter, so that is a good start.
You need to also make good use of Facebook and Google Plus, and Pinterest.
How to Use Pinterest to promote an ecommerce websitePinterest is the one that will really help with a website like yours for generating traffic and sales.
You can create a profile there with your website and company details that everyone will see, and
then create what Pinterest calls "Boards". These should corespond with the categoies on your website.
The you add the images of the products in the categories on your website to the coresponding boards
on your Pinterest account. You can add a description of the product in the pin description, and a link
to the page on your website for that item.
Do this for each of the categories and all of the products on your website, then you can start to "like"
other related pins on other peoples boards. They in turn will start to look at and like yours back and
some may even "re-pin" your pins. You will start to get a steady stream of visitors through to the website
from Pinterest.
Optimising your website in GoogleAnother thing of course that you can do is to optimise your website in Google. Once you start to rank
well for your chosen keywords in Google, you will get more traffic and in turn more sales. If you need
someone to do your SEO our SEO sponsor will be happy to give you a quote and work with you.
You can find them at
http://UkSEO.pro Promoting products on eBayAnother thing you can do is to advertise your products on eBay with a link back to your website in the description.
You can add your Company Logo to the item template, and link it to your website. Make sure the item on eBay is
always slightly more expensive than it is on your own website, then people will buy from your website, and eBay
will just be a funnel for highly targeted visitors.
These should get you started.
Let us know how you get on...